PSA and ASB Renew Partnership
We have signed a new multi-year partnership with the PSA as their Official Court Partner. We have worked closely together to improve the presentation of professional squash since becoming the Official Court Partner of the PSA in 2012.
During this period, we have introduced a series of ground-breaking initiatives into the sport, with our latest innovations: ASB GlassFloor technology at last season’s CIB Egyptian Open, which featured court markings made up of LED lighting and which absorbed sweat more effectively, resulting in fewer stoppages in play due to court cleaning.
“We’re delighted to extend our partnership with ASB and look forward to working with them closely to further elevate the presentation of the sport,” said PSA Chief Commercial Officer Tommy Berden.
“ASB is the most innovative squash court manufacturer in the sport today and their ASB ShowGlassCourts will be used at our biggest tournaments for the remainder of this season, including at the prestigious CIB PSA World Championships, British Open and PSA World Tour Finals.”
Our international Sales Manager Jan Marek said: “We have been working together with the PSA closely until now to bring our innovations to the squash community and the extension of our partnership is a next logical step. With our innovative products and PSA’s dedication to promoting squash, we look forward to supporting the growth of our sport together.”
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